Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali

• Main Author: Ghazali, Ardilla
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Marketing; Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/49705/1/49705.pdf; https://ir.uitm.edu.my/id/eprint/49705/

As at April 2018, Facebook has been the most popular networks worldwide and was ranked by having the highest number of active accounts (Statista, 2018). The- content in company's social media play an important role in comparing either the content is interesting or lame. If the customers are not...