The digital era: will you trust me? / Norhidayah Ali ... [et al.]

• Main Authors: Ali, Norhidayah, Mohamed Isa, Zuraidah, Ibrahim, Dahlia
• Format: Article
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/49856/1/49856.pdf; https://ir.uitm.edu.my/id/eprint/49856/; https://kedah.uitm.edu.my/publication

The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various comp...