Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim

• Main Author: Kassim @ Hassim, Fatimah Az-Zahra
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/49702/1/49702.pdf; https://ir.uitm.edu.my/id/eprint/49702/

Purpose of this study is to investigate the factors that may affect consumers' online repurchase intentions. Today consumer choice is very important' for the marketers in order to meet the customer preferences especially when the use of technologies that keep booming and increasing. There...