VOIR brand product reviews using a semantic analysis / Aina Zuliana Zulkefli ... [et al.]

• Main Authors: Zulkefli, Aina Zuliana, Aminuddin, Raihah, Yaakob, Farah Nisa Syahindah, Bonyamin, Nursyamiza Azwa
• Format: Book Section
• Language: English
• Published: Faculty of Computer and Mathematical Sciences 2021
• Subjects: Branding (Marketing); Analysis; Programming languages (Electronic computers)
• Online Access: https://ir.uitm.edu.my/id/eprint/49323/1/49323.pdf; https://ir.uitm.edu.my/id/eprint/49323/; https://jamcsiix.wixsite.com/2021

Online customers could have difficulties in making decision to buy a product due to a massive number of product reviews. Therefore, this project focuses on the implementation of an approach to analyse the VOIR brand product reviews using a semantic analysis. The main goal of this project is to devel...