Relationship between service quality and customer loyalty at Bangi Wonderland Water Theme Park / Wan Ahmad Faiz Wan Mohamad

• Main Author: Wan Mohamad, Wan Ahmad Faiz
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Recreational areas and facilities. Recreation centers; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/49235/1/49235.pdf; http://ir.uitm.edu.my/id/eprint/49235/

Customer loyalty was influenced by the perceived quality and affected to the loyalty. This study was aimed to determine the relationship between service quality and customer loyalty. The survey using questionnaires approach to 334 of customers at Bangi Wonderland Water Theme Park. The respondents we...