Factors that influencing customer satisfaction towards Melaka River Cruise (MRC) / Nur Faradila Saad

• Main Author: Saad, Nur Faradila
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Recreational areas and facilities. Recreation centers; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/32085/1/32085.pdf; http://ir.uitm.edu.my/id/eprint/32085/

This research was carried out to identify the factors that influence customer’s satisfaction towards Melaka River Cruise from the customer view point. This study was based on non-probability sampling and convenience sampling design to gather all the information regarding customer’s satisfaction towa...