Research on factors of online buying decision towards the herbal supplement products in Malaysia / Fatimah Az-Zahra Kassim @ Hassim

• Main Author: Kassim @ Hassim, Fatimah Az-Zahra
• Format: Monograph
• Language: English
• Published: UiTM Cawangan Johor 2017
• Subjects: Social aspects. Social marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/49196/1/49196.pdf; https://ir.uitm.edu.my/id/eprint/49196/

Pharmaceutical industry is the fastest growing segment in Herbal Supplements application market due to the consumer's reliability in the quality and effectiveness of herbal supplements. Retail Store segment dominated the distribution Channel market segment owing to rise in disposable income and...