The effect of integrated marketing communication performance toward unsought product: a study of smart home / Nur Nadia Nazeera Ahmad Subki

• Main Author: Ahmad Subki, Nur Nadia Nazeera
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Communication in management. Communication in organizations. Communication of information; Marketing; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/49101/1/49101.pdf; https://ir.uitm.edu.my/id/eprint/49101/

As mention above, ICON is a home grown product developed by ICON-Future Home Sdn Bhd. with purpose is to make our life more convenience which is translate into a smart living With security, safety, convenience and comfort for you, your family and community at affordable Value. This is because all features are security automation, energy monitoring management and community complaints management. Company always make collaboration With SIGtech, IJM Land (company). Saujana Duta and PKNS. This company was managing by Encik Najman bin Kamaruddin as executive director. There are four mission of company which is to consistently maintain an outstanding international standard on the services provided, to fulfil the expectation of the clients, to be accountable to the clients on the services provided and last but not least is to become premier organizations Which are able to provide solutions to its clients. While vision is to become significant fiber optical services provider locally and globally by providing efficient and quality services through professional, dynamic and creative approach.