The study on the effectiveness phone call made by MAHSA University in student enrolment / Azira Sulaiman

• Main Author: Sulaiman, Azira
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Telemarketing. Internet marketing; Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/49091/1/49091.pdf; https://ir.uitm.edu.my/id/eprint/49091/

The purpose of this study is to investigate the acceptance by a call receivers using telemarketing as promotional tools in Mahsa Prima International College (MPIC) in term of the consumer willingness to listen the products until the end and the acceptance level of the phone call made to promote the...