Coffee Culture / Joanna Marie Faurillo ... [et al.]

• Main Authors: Faurillo, Joanna Marie, Sindu, Shane Sweden, Alidin, Nur Farhani, Ajis, Nurfarah Atiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: Tea, coffee, cocoa, etc.; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/49071/1/49071.pdf; http://ir.uitm.edu.my/id/eprint/49071/

The growing demand of coffee nowadays is seen not only amongst the elderly but also the younger generations. Coffee Culture is positioned to meet such demand. Coffee Culture strives to provide a friendly, comfortable and cozy environment where its consumers will be able to consume and enjoy high quality coffee at a reasonable price. Our business will offer a variety of choices of coffees to our customers at the same time coffee beans that falls below our standard will be used to bake our homemade coffee cookies and coffee scented candles. We will definitely have to put more effort on the marketing as we need to achieve establishment, trust and loyal customer in buying our crabs. As one of our long run in the business, we are hoping to be able to expand our business by getting more customers. More cost will be incurred for our expansion but we believe that through implementing total quality management in our business we will be able to expand our business in the long run.