Coffee Culture / Joanna Marie Faurillo ... [et al.]
The growing demand of coffee nowadays is seen not only amongst the elderly but also the younger generations. Coffee Culture is positioned to meet such demand. Coffee Culture strives to provide a friendly, comfortable and cozy environment where its consumers will be able to consume and enjoy high...
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| Main Authors: | , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/49071/1/49071.pdf http://ir.uitm.edu.my/id/eprint/49071/ |
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| Summary: | The growing demand of coffee nowadays is seen not only amongst the elderly but also
the younger generations. Coffee Culture is positioned to meet such demand.
Coffee Culture strives to provide a friendly, comfortable and cozy environment where its
consumers will be able to consume and enjoy high quality coffee at a reasonable price. Our
business will offer a variety of choices of coffees to our customers at the same time coffee
beans that falls below our standard will be used to bake our homemade coffee cookies and
coffee scented candles.
We will definitely have to put more effort on the marketing as we need to achieve
establishment, trust and loyal customer in buying our crabs.
As one of our long run in the business, we are hoping to be able to expand our business
by getting more customers. More cost will be incurred for our expansion but we believe that
through implementing total quality management in our business we will be able to expand
our business in the long run. |
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