Kraftangan Orangkita / Heljony Morudin ... [et al.]

• Main Authors: Morudin, Heljony, Ag Muhaidin, Khairunnisa Fatin, Salamat, Amimah, Lingah, Nora, Jamudin, Merilyn
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Decision making; Planning. Business planning. Strategic planning; Decorative crafts
• Online Access: http://ir.uitm.edu.my/id/eprint/48894/1/48894.pdf; http://ir.uitm.edu.my/id/eprint/48894/

The name of our partnership business is Kraftangan OrangKita. Our business manufactures our own product which is handcraft made from newspaper. There are various types of products that we manufacture such as vase, basket and many more. Nowadays, people interests are toward these kinds of product which is environmental friendly. Therefore, we are trying to introduce this environmental product to Sabah and Brunei. We are quite sure that the demand of this product will be increasing from time to time. Our target customers are people around Keningau, Sabah. This is because we are in an introduction stage of business. We don't want to target the whole Sabah for the first year we started our business since our product is still unknown to the most of sabahan. We may expand our business around Sabah years from now after the testing period in Keningau We have several choices to locate our business such as Kudat, Tawau or Kota Kinabalu where the target market is higher but since we just open the business and we are in a process of reducing the cost, our business will be operating in Keningau. It is because to buy or to rent a land and building is a cost for us either in short term or long term period, so we will be setting up our manufacturing as well as our store-building in Keningau since one of our partners is willing to contribute land and building owned by her located in Keningau. We are willing to expand our business to other places since these businesses have a potential to being expanded and diversified. The future prospect of our business is to increase second year sales by 25% and third year sales 70%. In viewing our business potential, we believe that this product have high potential to success in future since our product is environmental friendly and it is safety.