Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]

• Main Authors: Abu Bakar, Salwa, A. Halid @ Khalid, Rozieana, M. Habib Rahman, Azman Ali, Ab Rashid, Mohd Elfee
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
• Subjects: Decision making; Planning. Business planning. Strategic planning
• Online Access: http://ir.uitm.edu.my/id/eprint/44084/1/44084.pdf; http://ir.uitm.edu.my/id/eprint/44084/

Firdaus, the Managing Director at X-Factor Printing, strives to pick up his market share from a significant slump due to price war and digitalization transformation surrounding almost every industry. The business was incorporated in 2009 and further expanded to specialize in textile printing in 2012...