Fundamentals of Entrepreneurship (ENT300) : Case study Kafe Dapo Emak / Tasha Jenkins Likan Siti … [et al.]

• Main Authors: Siti, Tasha Jenkins Likan, Wilson Nuga, Laura Ramae
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/48808/1/48808.pdf; http://ir.uitm.edu.my/id/eprint/48808/

Kafe Dapo Emak have been recognised mainly by the UiTM Samarahan students. This is due to the location nearby to the campuses of UiTM Sarawak which is located in Desa Ilmu. Kafe Dapo Emak offers various kind of dishes specially Malay cuisines and many more. The major problem faced by the business is advertising. This problem is related to lack of publicity and lack of customers. This advertising problem is closely related to a huge competition among other businesses in Desa Ilmu. Therefore, Kafe Dapo Emak needs to strive more with their competitions in order to maintain their business.