A study on the effectiveness of promotion campaign towards Visit Malaysia Year (VMY) by tourism Malaysia / Siti Musliha Hassim
Malaysia Year 2007 is strategic campaign to promote Malaysia aggressively in the global markets. Tourism Malaysia is instrumental in developing Malaysia's tourism industry. In conjunction to promote Malaysia as a world destination, Tourism Malaysia is a statutory body to promote Malaysia by imp...
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| Format: | Student Project |
| Language: | English |
| Published: |
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/48795/1/48795.pdf http://ir.uitm.edu.my/id/eprint/48795/ |
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