Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun

• Main Authors: Nasir, Zarul Azhar, Alias, Ahmad Ashaari, Mohd Harun, Mohd Fauzi
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2013
• Subjects: Recreational areas and facilities. Recreation centers
• Online Access: https://ir.uitm.edu.my/id/eprint/13651/2/13651.pdf; https://ir.uitm.edu.my/id/eprint/13651/

This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to colle...