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Case Study : Gardenia Bakeries (KL) Sdn. Bhd. / Wan Nurul Syafiqah Wan Pauzi

In this case study, we will look at Gardenia Bakeries (KL) Sdn. Bhd. in the consumer markets including market segmentation and target setting. We will only concentrate on Gardenia Bakeries' products and marketing activities in Peninsular Malaysia. Aside from that, this case study focuses on the...

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Bibliographic Details
Main Author: Wan Pauzi, Wan Nurul Syafiqah
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Food industry and trade. Halal food industry. Certification
Success in business. Performance
Social aspects. Social marketing
Marketing
Baking. Confectionery
Online Access:https://ir.uitm.edu.my/id/eprint/48389/1/48389.pdf
https://ir.uitm.edu.my/id/eprint/48389/
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https://ir.uitm.edu.my/id/eprint/48389/1/48389.pdf
https://ir.uitm.edu.my/id/eprint/48389/

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