Technology Entrepreneurship Project (ENT 600) : Gregory Mountain Product / Tengku Nurul Husna Tengku Muhamad Rozi

• Main Author: Tengku Muhamad Rozi, Tengku Nurul Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/48034/1/48034.pdf; https://ir.uitm.edu.my/id/eprint/48034/

This case study was commissioned to analyze one of the hiking backpack by Gregory Mountain Products which is Gregory Stout 65L via SWOT analysis. The focused were set on the weaknesses as the findings in that were used for an improvement of the pack. Result of data analyzed show that the problem of...