Technology Entrepreneurship (ENT 600) : Travelpod / Nur Hiwala Mohd Hatai

• Main Author: Mohd Hatai, Nur Hiwala
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: http://ir.uitm.edu.my/id/eprint/47651/1/FullText%2047651.pdf; http://ir.uitm.edu.my/id/eprint/47651/

This case study was assigned to choose one company to identify the strength and weaknesses of a product, evaluate their opportunities and threats by using the SWOT analysis. Therefore, I had chosen the Travelpro company which was produced the luggage products. Luggage is an item that is always assoc...