The overview of chinese and malay business networking / Law Kuan Kheng ... [et al.]

• Main Author: Law, Kuan Kheng
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: HF Commerce; Business societies
• Online Access: https://ir.uitm.edu.my/id/eprint/47950/1/47950.pdf; https://ir.uitm.edu.my/id/eprint/47950/

The term business networking had been used interchangeably with “networks”, “business networks”, “networking”, “guanxi” or “entrepreneurial networking”. Carson, Cromie, McGowen and Hill (1995) defined business networking as “an activity in which the entrepreneurially or...