Technology Entrepreneurship (ENT 600) : Samsonite Luggage / Nurrafidah Razak

• Main Author: Razak, Nurrafidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: http://ir.uitm.edu.my/id/eprint/47740/1/47740.pdf; http://ir.uitm.edu.my/id/eprint/47740/

As a student in University Teknologi Mara Arau, Perlis, it is a compulsory to do a case study for Technology Entrepreneurship, ENT 600. I got the chance to study a company and develop a product from the company. I also got the chance to identify the problems faced by the company’s product and give a few of solutions to overcome it. I decided to study about a luggage company as I always consider myself as travel enthusiastic. The luggage company I decided to do research about is Samsonite Luggage Company. Samsonite is an American company that is known for their luggage. The company were founded in 1910 and now the company have sold their luggage worldwide such as North America, Asia, Europe and Latin America. In this study, I have used the SWOT Analysis to analyse the strengths, weakness, opportunities and threat of the product. Other than limited of colours offered, the product have quite a number of flaws and problems, however I have listed only 3 of the main problems. The first one is the materials used to produce the luggage are not high quality. Second, the luggage are lack of security and lastly, the luggage will consume a lot of space when they are not in used. These problems stated have their own solutions that I have proposed. The solutions of these problems have been proposed. For each of the solutions, there is a disadvantage. However, compared to the disadvantage, the solutions given could win the consumers heart. Every problems have the best solution to make the luggage improve and satisfied the customer needs. Lastly, the key problem of this luggage is the lack of security. People who travel far from home especially those who use airplane to travel will have this worries some feelings about their luggage. Hence why, the security of the luggage need to be improve.