Technology Entrepreneurship (ENT600) : Ogawa World Bhd / Nurul ‘Ain Mohd. Salim

• Main Author: Mohd. Salim, Nurul ‘Ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene; Industrial research. Research and development
• Online Access: http://ir.uitm.edu.my/id/eprint/47713/1/47713.pdf; http://ir.uitm.edu.my/id/eprint/47713/

This case study is an attempt to know how the theories can be applied to practical situation. So for this case study, I get the opportunity to do a research and analysis on a company named OGAWA World Berhad. This company produces the products related to health and wellness equipment under the brand name OGAWA. The company is founded by Malaysian cofounders in 1996 and is headquartered in Shah Alam, Selangor. OGAWA World Berhad becomes a big company that has more than 800 retail outlets and permanent counters in more than 20 countries all around the world. The objective of this case study is to identify the weaknesses on the product chosen, which is OGAWA Trek Pro T7.2 Treadmill. Thus, I have found four problems related to the treadmill, which are questionable ability of the product to make the running experience same as real life, unaesthetic design, dull colour chosen and low bandwidth. From the findings, which are the problems stated, I have come out with the solutions that may be able to solve the problems. The solutions are the application of virtual technology to the treadmill, change the traditional rectangular-shaped to the unique round-shaped treadmill, use combination of black and gold colour, and the implementation of Bandwidth on Demand. In conclusion, the company should identify the problems of their product thoroughly and brainstorming to find potential innovative solutions in order to be able to compete with many other companies in the same industry.