Brand awareness of Peladang products in the context of social media : a case study of Pertubuhan Peladang Kawasan Batu Anam / Fatin Nur Sahirah Otahman

• Main Author: Otahman, Fatin Nur Sahirah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Social aspects. Social marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/47423/1/47423.pdf; https://ir.uitm.edu.my/id/eprint/47423/

The aim of this study is to evaluate the brand awareness of Peladang product in the context of social media, Data for this study was obtained from 45 respondents of the social media users in Batu Anam. Standard multiple regression and Pearson correlation were used to test the hypotheses developed an...