Technology Entrepreneurship (ENT600) : Deuter Spot GmbH / Fathin Fatihah Mohamad Sazali

• 主要作者: Mohamad Sazali, Fathin Fatihah
• 格式: Entrepreneurship Project
• 语言: English
• 出版: 2021
• 主题: Sporting goods industry. Recreational equipment; Business. Business enterprises. General works, treatises, and textbooks
• 在线阅读: http://ir.uitm.edu.my/id/eprint/47170/1/FullText%2047170.pdf; http://ir.uitm.edu.my/id/eprint/47170/

This case study was assigned to research and develop how a company design, manufactures, and markets their product. In this research, I have chosen to do an investigation on one of the most well-known recreational backpacks manufacturer which is Deuter. When it comes to outdoor activities such as hi...