ENT 600 : OSPREY PACKS, INC. / Annis Syafiqa Anuar

• Main Author: Anuar, Annis Syafiqa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Sporting goods industry. Recreational equipment; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/47063/1/47063.pdf; http://ir.uitm.edu.my/id/eprint/47063/

This case study assignment was commissioned to examine how a company managed to design, manufactures and markets their products. The company that I had chosen to investigate more details on is Osprey, a well-known brand of backpacks. It is certainly recognized as one of the best cardiovascular exerc...