Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah

The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has...

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Main Authors: Adam, Amizahanum, Hassan, Roshidi, Abdullah, Hasnida
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf
http://ir.uitm.edu.my/id/eprint/46906/
https://aej.uitm.edu.my/view-issue.php?vid=12
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spelling my.uitm.ir.469062021-06-03T17:15:52Z http://ir.uitm.edu.my/id/eprint/46906/ Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah Adam, Amizahanum Hassan, Roshidi Abdullah, Hasnida Management. Industrial Management Forecasting Risk management. Risk in industry. Operational risk Success in business. Performance The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has severely affected business owners particularly the small and medium entrepreneurs. This paper provides the setting of those considered as small and medium business organisations. Due to its unique characteristics, precisely in terms of size and capital, these small and medium enterprises are heavily affected in maintaining their businesses and surviving financially. Business challenges include government’s policy on movement control order, shortage of cash flow and outdated marketing strategies which make these business owners’ struggle to persist during the outbreak. This paper offers a few recommendations to be considered by those entrepreneurs during the period of the pandemic as well as in the recovery process. The suggestions comprise a demand to enhance technology-related skills and knowledge among members of the business, adopting technology as part of business strategy and tools, and engaging a technology-based marketing approach. It is expected that a proper process of transformation in the business operations could help those small and medium entrepreneurs to maintain their survival and sustainability in the market. Universiti Teknologi MARA 2021-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf ID46906 Adam, Amizahanum and Hassan, Roshidi and Abdullah, Hasnida (2021) Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah. ASEAN Entrepreneurship Journal (AEJ), 7 (1). pp. 27-33. ISSN 2637-0301 (e-ISSN) https://aej.uitm.edu.my/view-issue.php?vid=12
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Management. Industrial Management
Forecasting
Risk management. Risk in industry. Operational risk
Success in business. Performance
spellingShingle Management. Industrial Management
Forecasting
Risk management. Risk in industry. Operational risk
Success in business. Performance
Adam, Amizahanum
Hassan, Roshidi
Abdullah, Hasnida
Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
description The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has severely affected business owners particularly the small and medium entrepreneurs. This paper provides the setting of those considered as small and medium business organisations. Due to its unique characteristics, precisely in terms of size and capital, these small and medium enterprises are heavily affected in maintaining their businesses and surviving financially. Business challenges include government’s policy on movement control order, shortage of cash flow and outdated marketing strategies which make these business owners’ struggle to persist during the outbreak. This paper offers a few recommendations to be considered by those entrepreneurs during the period of the pandemic as well as in the recovery process. The suggestions comprise a demand to enhance technology-related skills and knowledge among members of the business, adopting technology as part of business strategy and tools, and engaging a technology-based marketing approach. It is expected that a proper process of transformation in the business operations could help those small and medium entrepreneurs to maintain their survival and sustainability in the market.
format Article
author Adam, Amizahanum
Hassan, Roshidi
Abdullah, Hasnida
author_facet Adam, Amizahanum
Hassan, Roshidi
Abdullah, Hasnida
author_sort Adam, Amizahanum
title Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_short Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_full Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_fullStr Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_full_unstemmed Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_sort maintaining the survival of malaysian smes during covid-19 outbreak: challenges and suggestion for management / amizahanum adam, roshidi hassan and hasnida abdullah
publisher Universiti Teknologi MARA
publishDate 2021
url http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf
http://ir.uitm.edu.my/id/eprint/46906/
https://aej.uitm.edu.my/view-issue.php?vid=12
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score 13.154949