A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.]

• Main Authors: Arof, Suudi, Jahet, Dihem
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor; Food industry and trade. Halal food industry. Certification; Research
• Online Access: http://ir.uitm.edu.my/id/eprint/46875/1/46875.pdf; http://ir.uitm.edu.my/id/eprint/46875/

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their v...