A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their vi...

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Bibliographic Details
Main Authors: Arof, Suudi, Jahet, Dihem
Format: Thesis
Published: 2015
Online Access:http://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf
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