Credibility of political marketing on social networking sites in Malaysia: youth perspectives / Azwan Ahzran Perman

• Main Author: Perman, Azwan Ahzran
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2021
• Subjects: Research; Quantitative research; Statistical methods
• Online Access: http://ir.uitm.edu.my/id/eprint/46469/1/46469.pdf; http://ir.uitm.edu.my/id/eprint/46469/; https://ejssh.uitm.edu.my/

Youths are susceptible to external stimuli, and in the era of the internet, they are on its frontline. Youths are shown to be very close to social networking sites (SNS). In years past, through political marketing and propaganda, the idea of fake news and misinformation is widely debated by all side...