Service quality determinants and customer satisfaction : A pilot study on the front line staff of UiTM Sarawak / Oriah Akir ... [et al.]

• Main Authors: Akir, Oriah (Dr), Malie, Senian
• Format: Research Reports
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Research
• Online Access: http://ir.uitm.edu.my/id/eprint/46386/1/46386.pdf; http://ir.uitm.edu.my/id/eprint/46386/

The main aim of this study was to determine the service quality determinant (s) that has / have the strongest impact / influence on customer satisfaction towards the services provided by the front line staff of UiTM Sarawak, Samarahan. The study also seeks to gauge the overall customer satisfaction...