The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha

• Main Author: Mustapha, Nur Suhada
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing; Market segmentation. Target marketing; Product management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/44433/1/44433.pdf; http://ir.uitm.edu.my/id/eprint/44433/

This study is carried out with three objectives. Firstly, the study intends to examine the relationship between the agent’s soft skill, commissions and medium of marketing with the effectiveness of wakalah marketing for the investment product. Secondly, this study attempts to examine the difference...