Acceptance of non-muslim customers on Bank Islam Malaysia Berhad (BIMB) products and services / Muhammad Yahya Shafee

• Main Author: Shafee, Muhammad Yahya
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer satisfaction; Customer services. Customer relations; Acceptances; Bank accounts. Bank deposits. Deposit banking; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/44386/1/44386.pdf; http://ir.uitm.edu.my/id/eprint/44386/

This paper analyses the effect of profit and service charges, service quality, convenience and management with the acceptance of non-Muslim customers on Bank Islam Malaysia Berhad (BIMB) products and services. As we can see nowadays, Islamic banking sectors have rapidly growing over the period of ti...