The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul
The purposes of this study are; first, to examine the impact of public participation on the perception of service quality of local government officials; and second, to investigate how organizational culture moderates the impact of public participation on the perception of service quality of local go...
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Universiti Teknologi MARA, Shah Alam
2014
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my.uitm.ir.442082021-03-31T04:56:10Z http://ir.uitm.edu.my/id/eprint/44208/ The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul Suphattanakul, Onuma Research Methodology The purposes of this study are; first, to examine the impact of public participation on the perception of service quality of local government officials; and second, to investigate how organizational culture moderates the impact of public participation on the perception of service quality of local government officials. This is a case study of municipalities in Southern Thailand and a survey data via mail was used. The target population is administrative officials. The data were analyzed by Pearson correlation, linear regression, and hierarchical regression in order to investigate the relationship between variables and to test the hypotheses. This study contributes to the existing body of knowledge by integrating the public management and marketing approaches. The results show that there was a significant positively impact between public participation and the perception of service quality of local government officials. While, the moderating effect of organizational culture was found not significant. Universiti Teknologi MARA, Shah Alam 2014-06 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/44208/1/44208.pdf Suphattanakul, Onuma (2014) The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul. Journal of Administrative Science, 11 (1). pp. 1-13. ISSN 1675-1302 https://jas.uitm.edu.my/index.php/14-archieve-2015/11-volume-11-no-1-june-2014 |
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Research Methodology Suphattanakul, Onuma The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
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The purposes of this study are; first, to examine the impact of public participation on the perception of service quality of local government officials; and second, to investigate how organizational culture moderates the impact of public participation on the perception of service quality of local government officials. This is a case study of municipalities in Southern Thailand and a survey data via mail was used. The target population is administrative officials. The data were analyzed by Pearson correlation, linear regression, and hierarchical regression in order to investigate the relationship between variables and to test the hypotheses. This study contributes to the existing body of knowledge by integrating the public management and marketing approaches. The results show that there was a significant positively impact between public participation and the perception of service quality of local government officials. While, the moderating effect of organizational culture
was found not significant. |
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Article |
author |
Suphattanakul, Onuma |
author_facet |
Suphattanakul, Onuma |
author_sort |
Suphattanakul, Onuma |
title |
The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
title_short |
The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
title_full |
The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
title_fullStr |
The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
title_full_unstemmed |
The impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in Thailand / Onuma Suphattanakul |
title_sort |
impact of public participation on the perception of service quality with the moderating effect of organizational culture in local government in thailand / onuma suphattanakul |
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Universiti Teknologi MARA, Shah Alam |
publishDate |
2014 |
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http://ir.uitm.edu.my/id/eprint/44208/1/44208.pdf http://ir.uitm.edu.my/id/eprint/44208/ https://jas.uitm.edu.my/index.php/14-archieve-2015/11-volume-11-no-1-june-2014 |
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