PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]
This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...
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Main Authors: | Abdul Kadir, Mohd Ali Bahari, Rosly, Hardi Emrie, Rahim, Hardy Loh, Junid, Junainah, Mohd Lajin, Noor Faizah |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED)
2020
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/44096/1/44096.pdf http://ir.uitm.edu.my/id/eprint/44096/ |
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