PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]

• Main Authors: Abdul Kadir, Mohd Ali Bahari, Rosly, Hardi Emrie, Rahim, Hardy Loh, Junid, Junainah, Mohd Lajin, Noor Faizah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
• Subjects: Planning. Business planning. Strategic planning; Industrial productivity; New business enterprises
• Online Access: http://ir.uitm.edu.my/id/eprint/44096/1/44096.pdf; http://ir.uitm.edu.my/id/eprint/44096/

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...