Factors contribute misconceptions towards Takaful insurance amongst customers of Bank Rakyat Gong Badak / Nurul Izani Mohammad

• Main Author: Mohammad, Nurul Izani
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance; Insurance business. Insurance management; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/43574/1/43574.pdf; http://ir.uitm.edu.my/id/eprint/43574/

Today, insurance or Takaful sector has become more competitive in Malaysia. All insurance and Takaful companies are competing with each others in providing the best product and service to their existing and new customer. So, they try to provide the best service, quality, product features and make a...