Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak

• Main Author: Ishak, Hafiedah Afiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/43538/1/43538.pdf; http://ir.uitm.edu.my/id/eprint/43538/

Malaysia has been nominated as one of the highest internet users in the world. The use of social media create changes of the consumers way of thinking through emotions, needs, wants and demands that can influence the purchase intention. This research is to to explore a study on the relationship betw...