Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard

• Main Author: Bernard, Nicolette
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Mobile commerce; Advertising campaigns
• Online Access: http://ir.uitm.edu.my/id/eprint/43259/1/43259.pdf; http://ir.uitm.edu.my/id/eprint/43259/

As the development of technology improves throughout the year, advertising companies are becoming more creative with their advertising strategy in order to attract more target audience and opens up more opportunity for companies to create their advertising campaign through the social network site...