Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today...
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Main Authors: | , , , , |
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格式: | Article |
语言: | English |
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UiTM Cawangan Johor
2020
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在线阅读: | http://ir.uitm.edu.my/id/eprint/43093/1/43093.pdf http://ir.uitm.edu.my/id/eprint/43093/ https://insightjournal.my/ |
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