Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today...
محفوظ في:
المؤلفون الرئيسيون: | , , , , |
---|---|
التنسيق: | مقال |
اللغة: | English |
منشور في: |
UiTM Cawangan Johor
2020
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.uitm.edu.my/id/eprint/43093/1/43093.pdf http://ir.uitm.edu.my/id/eprint/43093/ https://insightjournal.my/ |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|