Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali

• Main Authors: Omar Ali, Siti Rapidah, Wan Marzuki, Wan Nur Khadijah, Mohd Said, Nur Shafini, Abdul Manaf, Suhaily Maizan, Adenan, Nur Dalila
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2020
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/42889/1/42889.pdf; http://ir.uitm.edu.my/id/eprint/42889/; https://jurnalintelek.uitm.edu.my/index.php/main

The development and invention of technology has transformed the way organizations conduct their businesses currently including banking institutions mainly in offering online banking services. Since the year of 2000, online banking services have been introduced in Malaysia. Still, online banking user...