Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali

The development and invention of technology has transformed the way organizations conduct their businesses currently including banking institutions mainly in offering online banking services. Since the year of 2000, online banking services have been introduced in Malaysia. Still, online banking user...

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Main Authors: Omar Ali, Siti Rapidah, Wan Marzuki, Wan Nur Khadijah, Mohd Said, Nur Shafini, Abdul Manaf, Suhaily Maizan, Adenan, Nur Dalila
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42889/1/42889.pdf
http://ir.uitm.edu.my/id/eprint/42889/
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spelling my.uitm.ir.428892021-06-22T02:13:31Z http://ir.uitm.edu.my/id/eprint/42889/ Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali Omar Ali, Siti Rapidah Wan Marzuki, Wan Nur Khadijah Mohd Said, Nur Shafini Abdul Manaf, Suhaily Maizan Adenan, Nur Dalila Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances The development and invention of technology has transformed the way organizations conduct their businesses currently including banking institutions mainly in offering online banking services. Since the year of 2000, online banking services have been introduced in Malaysia. Still, online banking users in Malaysia are intolerant by issues of trust towards online banking which affect their level of acceptance. This study aims to identify the effect of perceived ease of use and trust towards intention to use internet banking among staff in Municipal Council in Malaysia. Technology Acceptance Model (TAM) was used as a research framework. 265 online banking users in a Municipal Council in Malaysia were tested using self-administered questionnaire. To examine the relationship between perceived ease of use and trust towards the intention to use internet banking, Pearson correlation and multiple regression were employed. The findings showed that perceived ease of use and trust have significant relationship with the intention to use internet banking. The outcomes offered valued information for both financiers and policy makers particularly when designing online banking marketing approaches. Universiti Teknologi MARA, Perlis 2020-02 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/42889/1/42889.pdf ID42889 Omar Ali, Siti Rapidah and Wan Marzuki, Wan Nur Khadijah and Mohd Said, Nur Shafini and Abdul Manaf, Suhaily Maizan and Adenan, Nur Dalila (2020) Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223 https://jurnalintelek.uitm.edu.my/index.php/main
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Acceptances
spellingShingle Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Acceptances
Omar Ali, Siti Rapidah
Wan Marzuki, Wan Nur Khadijah
Mohd Said, Nur Shafini
Abdul Manaf, Suhaily Maizan
Adenan, Nur Dalila
Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
description The development and invention of technology has transformed the way organizations conduct their businesses currently including banking institutions mainly in offering online banking services. Since the year of 2000, online banking services have been introduced in Malaysia. Still, online banking users in Malaysia are intolerant by issues of trust towards online banking which affect their level of acceptance. This study aims to identify the effect of perceived ease of use and trust towards intention to use internet banking among staff in Municipal Council in Malaysia. Technology Acceptance Model (TAM) was used as a research framework. 265 online banking users in a Municipal Council in Malaysia were tested using self-administered questionnaire. To examine the relationship between perceived ease of use and trust towards the intention to use internet banking, Pearson correlation and multiple regression were employed. The findings showed that perceived ease of use and trust have significant relationship with the intention to use internet banking. The outcomes offered valued information for both financiers and policy makers particularly when designing online banking marketing approaches.
format Article
author Omar Ali, Siti Rapidah
Wan Marzuki, Wan Nur Khadijah
Mohd Said, Nur Shafini
Abdul Manaf, Suhaily Maizan
Adenan, Nur Dalila
author_facet Omar Ali, Siti Rapidah
Wan Marzuki, Wan Nur Khadijah
Mohd Said, Nur Shafini
Abdul Manaf, Suhaily Maizan
Adenan, Nur Dalila
author_sort Omar Ali, Siti Rapidah
title Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
title_short Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
title_full Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
title_fullStr Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
title_full_unstemmed Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali
title_sort perceived ease of use and trust towards intention to use online banking in malaysia / siti rapidah omar ali
publisher Universiti Teknologi MARA, Perlis
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/42889/1/42889.pdf
http://ir.uitm.edu.my/id/eprint/42889/
https://jurnalintelek.uitm.edu.my/index.php/main
_version_ 1703963374754201600
score 13.222552