Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad

In higher education, reputation management is essential to ensure the higher education institutions continue relevant and significant in the eye of the shareholders worldwide. There are many efforts to increase reputation by improving the ranking in the world level. Currently, the brand reputation (...

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Bibliographic Details
Main Authors: Azham, Nur Azreen Azriana, Tg Ahmad, Tg. Aroal Hawa Delaila
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42888/1/42888.pdf
http://ir.uitm.edu.my/id/eprint/42888/
https://jurnalintelek.uitm.edu.my/index.php/main
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