A study to identify the competitive strategy used by Unsur Hebat Sdn Bhd Kota Kinabalu / Wirdana Kesuma Mohamad Jaya

• Main Author: Mohamad Jaya, Wirdana Kesuma
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Planning. Business planning. Strategic planning; Leadership. Transformational leadership; Organizational behavior. Corporate culture; Work groups. Teams in the workplace
• Online Access: http://ir.uitm.edu.my/id/eprint/42395/1/42395.pdf; http://ir.uitm.edu.my/id/eprint/42395/

This research is an attempt to identify the competitive strategy used in Unsur Hebat Sdn Bhd, Kota Kinabalu Sabah. Over 10 questionnaires were distributed during the study. The researcher identified that there are two (2) independent variables involved in this study namely External Environment and Organizational Resources and Capabilities. In the findings, it is shown that External Environment have a perfectly positive relationship with the dependent variable. The dependent variable in this study is the Competitive Strategy which consist of Cost Leadership, Differentiation and Focus. Respondents involved in this study are all the staff that worked in Unsur Hebat Sdn Bhd.