A study to identify the competitive strategy used by Unsur Hebat Sdn Bhd Kota Kinabalu / Wirdana Kesuma Mohamad Jaya
This research is an attempt to identify the competitive strategy used in Unsur Hebat Sdn Bhd, Kota Kinabalu Sabah. Over 10 questionnaires were distributed during the study. The researcher identified that there are two (2) independent variables involved in this study namely External Environment an...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/42395/1/42395.pdf http://ir.uitm.edu.my/id/eprint/42395/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research is an attempt to identify the competitive strategy used in Unsur Hebat Sdn
Bhd, Kota Kinabalu Sabah. Over 10 questionnaires were distributed during the study. The
researcher identified that there are two (2) independent variables involved in this study
namely External Environment and Organizational Resources and Capabilities. In the
findings, it is shown that External Environment have a perfectly positive relationship with the
dependent variable. The dependent variable in this study is the Competitive Strategy which
consist of Cost Leadership, Differentiation and Focus. Respondents involved in this study are
all the staff that worked in Unsur Hebat Sdn Bhd. |
|---|