Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]

• Main Authors: Suradi, Ariati, Wan Ali, Sharifah Khadijah, Peter, Theresa Korina
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Statistical data; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf; http://ir.uitm.edu.my/id/eprint/41704/

The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide...