Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin

• 主要作者: Wan Zainuddin, Wan Nurul Izah
• 格式: Student Project
• 語言: English
• 出版: 2012
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Shopping centers. Shopping malls; Department stores
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/41265/1/41265.pdf; http://ir.uitm.edu.my/id/eprint/41265/

The purpose of this study is to identify the factors that contribute to customer loyalty in retail store. The factors can be divided into three. Three factors were identified based on the previous study done by Clottey, T.A, Colier,D.A and Stodnick.M (2008). They are product quality, service quality...