The study of customer preferences towards Ar-Rahnu in Bank Rakyat Gua Musang / Nur Farhana Zulkifli

• Main Author: Zulkifli, Nur Farhana
• Format: Student Project
• Language: English
• Published: UNIVERSITI TEKNOLOGI MARA KELANTAN KOTA BHARU CITY CAMPUS 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/41262/1/41262.pdf; http://ir.uitm.edu.my/id/eprint/41262/

The Ar-Rahnu scheme is most appropriate as it provides a financial product for the small business group which may have limited access to loan facilities from the conventional financial system. The Ar-Rahnu scheme is the main source of funds for those who need loans immediately for a specific period....