Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]

• Main Authors: Mapus, Keron, Darus, Roslan Ahmad, Hj Yaman, Hjh Mariati, Mohammad, Natrah
• Format: Thesis
• Language: English
• Published: 2007
• Subjects: Agricultural economics; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf; http://ir.uitm.edu.my/id/eprint/41229/

The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basi...