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Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]

The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basi...

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Main Authors: Mapus, Keron, Darus, Roslan Ahmad, Hj Yaman, Hjh Mariati, Mohammad, Natrah
Format: Thesis
Language:English
Published: 2007
Subjects:
Agricultural economics
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf
http://ir.uitm.edu.my/id/eprint/41229/
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id my.uitm.ir.41229
record_format eprints
spelling my.uitm.ir.412292021-02-03T03:09:44Z http://ir.uitm.edu.my/id/eprint/41229/ Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah Agricultural economics Marketing The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies. 2007-01 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf Mapus, Keron and Darus, Roslan Ahmad and Hj Yaman, Hjh Mariati and Mohammad, Natrah (2007) Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]. Masters thesis, Universiti Teknologi MARA, Cawangan Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural economics
Marketing
spellingShingle Agricultural economics
Marketing
Mapus, Keron
Darus, Roslan Ahmad
Hj Yaman, Hjh Mariati
Mohammad, Natrah
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
description The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies.
format Thesis
author Mapus, Keron
Darus, Roslan Ahmad
Hj Yaman, Hjh Mariati
Mohammad, Natrah
author_facet Mapus, Keron
Darus, Roslan Ahmad
Hj Yaman, Hjh Mariati
Mohammad, Natrah
author_sort Mapus, Keron
title Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_short Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_full Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_fullStr Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_full_unstemmed Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_sort repositioning of kopi anggerek in kuching market / keron ak mapus ... [et al.]
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf
http://ir.uitm.edu.my/id/eprint/41229/
_version_ 1691735776191053824
score 13.211869

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